所以我們可以有如下的表達(dá)方式： 1） In order to expand our products into South America, we are writing to you to seek cooperate possibilities. 2） We are writing to you to establish long-term trade relations with you 3） We wish to express our desire to enter into business relationship with you
第三：本公司概述
我這里所說的本公司介紹，包括對公司性質(zhì)、業(yè)務(wù)范圍、宗旨等基本情況的介紹，以及對公司某些相對優(yōu)勢的介紹，比如：經(jīng)驗(yàn)豐富、供貨渠道穩(wěn)定、有廣泛的銷售網(wǎng)等。我們可以用英文如下表達(dá)： 1） We are a leading company with many years' experience in machinery export business.
2） We enjoy a good reputation internationally in the circle of textile
3） We have our principle as "Clients' needs come first".
4） A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide
5） Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.
第四：產(chǎn)品介紹 這一部分最重要，一定花心思去寫。如果我們已經(jīng)知道客戶有明確的需求，比如需要某某服裝，那么我們會(huì)選取某某服裝進(jìn)行具體的推薦性介紹，反正就是針對客戶需求的特定介紹；如果我們只拿到客戶的名片，不太清楚客戶的需求，那么我們就把公司經(jīng)營產(chǎn)品的整體情況，如質(zhì)量標(biāo)準(zhǔn)，價(jià)格水平，打樣速度、交貨速度等作為籠統(tǒng)的介紹 當(dāng)然附上目錄，CATALOGUE，報(bào)價(jià)單或者另寄樣品供客戶選擇也是經(jīng)常采取的做法。 1） Art.No.102 is our newly launched one with superb quality,fashionable design,and competitive price.
2） We have a good variety of colors and sizes to meet with different needs
3） Our products are enjoying popularity in Asian markets
4） To give you a general idea of our products,we are enclosing our catalogue for your reference.
第五：激勵(lì)性結(jié)尾 一般我們在開發(fā)信的末尾會(huì)寫上一兩句希望對方給與回應(yīng)或者勸客戶立刻采取行動(dòng)的語句。 1） Your comments on our products or any information on your market demand will be really appreciated.
2） We are looking forward to your specific inquiries.
We have obtained your name and address from Internet I will introuduce my selif to you,my name is navy zhang,i come from the famous plywood city-linyi,Shandong province,china
We take this opportunity to write to you with a view to set up friend business relation with you We are a trading company dealing sepcially with the export of polywood.
We have been exporters of polywood for many years,if you want to know the more informaiton of plywood,pls look through our we site
We are in a position to accept order to the customer's samples,in the customer's sample.
Request about the specification and package of the needed goods can be indicated particularly,or according to customer's requirement,we could send the sample to the new customer.
In order to give you a general idea of various kinds of the plywood we are handling we are sending you under separate cover our latest catalogue for your reference.
PPls let us know immediatly if you are interested in our porudcts,we will send your our pirce list to you as so on as we receive your specific inquiry.
In case you might to interested in a long-term business relationship with your company
Awaiting your early reply Best regards
company name:xxxx zwebsite:xxxxxx address:xxxxxx contact person:xxxx Tel:xxxxxx' email:xxxx skype:xxx [url=msn:xxx]MSN:xxx[/url]
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Dear Mr. Jones： We understand from your information posted on Alibaba.com that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http://xxxxxxxxxx.alibaba.com which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts
Dear Mr. Steven Hans,
We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.
We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular
Best regards Dafu Wong
另外幾招： 第1招 妥善安排會(huì)面的約定 —Id like to make an appointment with Mr. Lee.
當(dāng)你計(jì)劃到海外出差，順道拜訪客戶時(shí)，必須先以書信通知對方。出國以前再以Telex或電話向?qū)Ψ酱_認(rèn)訪問的日期和目的。如果是臨時(shí)決定的拜訪，也要通過對方的秘書安排，告訴她："Id like to make an appointment with Mr.Lee."（我想和李先生約見一次。）讓對方對你的造訪有所準(zhǔn)備，才會(huì)有心情和你洽談。
第2招 向溝通對手表示善意與歡迎 I will arrange everything.
如果溝通是由你發(fā)起，提供對手一切的方便，能使溝通一開始便在友善和諧的氣氛下進(jìn)行。尤其是當(dāng)你的溝通對手是遠(yuǎn)道而來的，你熱心地告知他：“I will arrange everything." (我會(huì)安排一切。)不但表現(xiàn)出你的誠意，也能使他在不必顧慮食宿等瑣事的情況下，專心與你進(jìn)行溝通。
第3招 溝通進(jìn)行中應(yīng)避免干擾 —No interruptions during the meeting! 如果溝通的地點(diǎn)是在你的公司，那么請叮嚀你的部屬，勿在溝通過程中做不必要的干擾。因?yàn)檫^份的干擾會(huì)影響溝通的意愿和熱忱。
如果你明顯地犯了錯(cuò)，并且對別人造成或大或小的傷害，一句充滿歉意的“Im sorry. Its my fault."（對不起，是我的錯(cuò)。）通常能夠獲得對方的原諒。就算他實(shí)在很懊惱，至少也能稍微緩和一下情緒。做無謂的辯解，只能火上加油，擴(kuò)大事端。.
第6招 抱怨不是無理取鬧 —I have a complaint to make. 以激憤的語氣向人抱怨某事，很可能令人心生反感，而使結(jié)果適得其反。服務(wù)員上錯(cuò)了菜，旅館女服務(wù)員忘了整理你的房間，送來的貨物根本不是你訂單上所指明的東西等情況，著實(shí)令人懊惱。但是生氣并不能解決問題，不如心平氣和而語氣堅(jiān)定地告訴對方 "I have a complaint to make.”（我有怨言。）然后告訴他所發(fā)生的事。
第7招 資料須充實(shí)完備 —We have a pamphlet in English.
具體的物品通常比口頭描述更有說服力。當(dāng)客戶聽到你說 "We have a pamphlet in English．"（我們有英文的小冊子。）或 "Please take this as a sample"（請將這個(gè)拿去當(dāng)樣品。）時(shí)，一定會(huì)興趣大增，進(jìn)而問你許多和產(chǎn)品有關(guān)的問題。如果你平時(shí)資料搜集得全面，便能有問必答。這在商務(wù)溝通上是非常有利的。
第8招 緩和緊張的氣氛 --How abouta break？ 當(dāng)會(huì)議因冗長而陷于沉悶、緊張的氣氛時(shí)，做無意義的僵持是無法獲得令人滿意的結(jié)果的。如果能在不打斷對方的情形下提出“How about a break？”（休息一下如何？）對方必能欣然接受，緊張的氣氛也立刻得以經(jīng)解。當(dāng)你們再回到會(huì)議桌時(shí)，也能以清晰的思路繼續(xù)溝通。
第9招 做個(gè)周到的主人 —You can use our office equipment if necessary. 如果溝通是在你的公司進(jìn)行，除了應(yīng)向溝通對手提供舒適的場所以外，更應(yīng)該盡量配合對手，向他提供有助于溝通進(jìn)行的服務(wù)與設(shè)備。例如，大大方方地告訴他“ You can use our office equipment if necessary.”（如果必要的話，您可以使用我們的辦公室設(shè)備。）協(xié)助對手對溝通內(nèi)容做正確的衡量，其結(jié)果可能也是對己方極為有利的。
第10招 詢問對方的意見 —What is your opinion? 每個(gè)人都希望自己的意見受到重視。當(dāng)你和他人進(jìn)行溝通時(shí)，除了說出自己的想法以外，隨時(shí)可加上一句“What is your opinion？”（你的意見是？）或“ Id like to hear your ideas about the problem．”（我想聽聽你對這個(gè)問題的看法。）不但讓對方感覺受到重視，更能使你們因思想的交流而逐漸達(dá)成協(xié)議。
第11招 清楚地說出自己的想法與決定 —I think I should call a lawyer.
如果在溝通場合中，你無法詳實(shí)地說出心中的意念，不僅會(huì)使對方聽得滿頭霧水，說不定還會(huì)讓對方認(rèn)為你對實(shí)際情形根本不了解，而失去和你溝通的興致。試想假如你在向警察描述車禍的發(fā)生時(shí)，不能提醒他“Ihad theright-of-way."（我有優(yōu)先行駛權(quán)。）或沒告訴他?I think I should call a lawyer."（我想我該叫個(gè)律師。）你也許因此而吃了大虧。還有很多情況是特別需要提供詳實(shí)資料的，例如：向醫(yī)生敘述你的病痛，告訴理發(fā)師你所要的發(fā)型，向客戶講解產(chǎn)品的特性等。平常多注意英美人士對這類場合的應(yīng)對，您這方面的英語一定會(huì)大有進(jìn)步！
第12招 找出問題癥結(jié) --What seems to be the trouble？ 任何一個(gè)沖突或誤解的產(chǎn)生，都有潛在原因。為什么你的老客戶這回不向你的公司訂貨？為什么對方不能達(dá)到你的要求？這種情況發(fā)生時(shí)，要立刻積極地探索原因。向?qū)Ψ教皆儭癢hat seems to be the troubte？”（有什么困難嗎？）或問一句“Is there something that needs our attention?" 有什么需要我們注意的嗎？）都能表示你對事情的關(guān)切。知道問題的癥結(jié)，才有辦法進(jìn)行溝通
第13招 要有解決問題的誠意 —Please tell me about it. 當(dāng)客戶向你提出抱怨時(shí)，你應(yīng)該做的事是設(shè)法安撫他。最好的辦法就是對他提出的抱怨表示關(guān)切與解決的誠意。你的一句“Please tell me about it”（請告訴我這件事的情況。）或“Im sorry for my error and assure you I will take great care in performing the work”（我為我的錯(cuò)誤感到抱歉，并向您保證，我會(huì)盡全力處理此事。）令對方覺得你有責(zé)任感，也會(huì)恢復(fù)對你的信任。
第14招 適時(shí)提出建議 --We＇ll send you a replacement right away. 當(dāng)損失已經(jīng)造成時(shí)，適時(shí)地提出補(bǔ)救方法，往往能使溝通免于陷入僵局，甚至于得以圓滿地達(dá)成協(xié)議。例如：你運(yùn)送到客戶手上的貨物，的確不是訂單上所標(biāo)明的，而你又能立即向他保證 "We＇ll send you a replacement right away." （我們會(huì)立即寄給您一批替換品。）或者告訴他“We can adjust the price for you if you keep the material．”（如果您留下這批材料，我們可以為您調(diào)整價(jià)格。）那么，客戶心中的憂慮必定立刻減半，而愿意考慮您的提議
第15招 隨時(shí)確認(rèn)重要的細(xì)節(jié) —Is this waht we decided? 商務(wù)洽談中，一牽扯到金額、交貨條件和日期時(shí)，除了洽談當(dāng)時(shí)要用口頭復(fù)述加以確認(rèn)外，合約擬好后，更要詳細(xì)地過目一遍。一旦發(fā)現(xiàn)疑點(diǎn)，應(yīng)立刻詢問對方“Is this what we decided? ”（這是我們說定的嗎？）合約內(nèi)容真的錯(cuò)得離譜，就應(yīng)告訴對方“I＇ll have to return this contract to you unsigned."（我得將這份合約退還給你，不能簽名。）以示抗議。任何合約上的問題，寧可羅嗦一點(diǎn)，也決不可含糊。
第16招 聽不懂對方所說的話時(shí)，務(wù)必請他重復(fù) —Would you mind repeating it?
英語不是我們的母語，聽不懂是很自然的。聽不懂又裝懂，那才是有害的。其實(shí)請人家重復(fù)或再講清楚一點(diǎn)并不難，你只要說”Would you mind repeating it?"（您介意再講一遍嗎？），相信對方不但會(huì)再說一遍，而且連速度都會(huì)放慢些。如果你還是沒聽懂，那么仍然要用這個(gè)老方法：“Could you explain it more precisely?”（您能解釋得更明白一點(diǎn)嗎？
第17招 使談判對手作肯定答復(fù)的問題 —Is it important that …? 連續(xù)發(fā)問溝通對手給予肯定答復(fù)的問題，最后引導(dǎo)他對你的主要建議也作有定的答復(fù)，是絕對須要花費(fèi)一番心思的。通常溝通對手只對自己有利的問題，才會(huì)痛快地回答“Yes”。因此，在溝通場合開始前，不妨先細(xì)心地想一下，你所希望對方接受的條件，對他有什么好處，試著以“Is it important that …?”（…是不是對您很重要？）或“Is it helpful if …?”（如果…是不是對你有幫助？）未獲得他的肯定，那么要使你的建議通過也不難了?！ ?
第18招 做適當(dāng)?shù)淖尣? —The best compromise we can maks is... 溝通雙方的互相讓步，最常見的例子就是討價(jià)還價(jià)。買方希望賣方減價(jià)一百五十元，而賣方只想減價(jià)五十元，雙方一陣討價(jià)還價(jià)之后，最后減了一百元。不論你的對手是如何的咄咄逼人，你總得做一個(gè)最后的讓步：“The best compromise we can make is … ”（我們所能做的最好的折衷辦法是…）或是“ This is the lowest possible price．”（這是最低的可能價(jià)格了。）然后堅(jiān)定不移，否則如果讓步得太過，你可就要有所損失了
第19招 不要倉促地做決定 —Please let me think it over. 在商場上講求信用，一旦允諾人家的事情，要再反悔，會(huì)令人產(chǎn)生不良印象。因此，在下決定之前，務(wù)必要經(jīng)過深思熟慮。如果你正在和客戶商談一件無法遂下決定的事時(shí)，不妨請他給你一點(diǎn)時(shí)間“Please let me think it over．”（請讓我考慮一下。）或“ Would it be all right to give you an answer tomorrow？”（明天再答復(fù)您行嗎？）切記，倉促地下決定往往招致嚴(yán)重的后果！ 第20招 說“不”的技巧 --No, but … 在商務(wù)溝通上，該拒絕時(shí)，就應(yīng)該斬釘截鐵地說“No．”拐彎抹角地用“That＇s difficult"（那很困難。）或“Yes, but..."（好是好，可是…）來搪塞，會(huì)令對方覺得你答應(yīng)得不夠干脆，而不是在委婉地拒絕。如果你說“No，but…”對方便清楚地知道你是拒絕了，但似乎還可以談?wù)?。這個(gè)時(shí)候，你因?yàn)橐严扔谩癗o”牽制對方，而站在溝通的有利位置上了。
第21招 不要催促對手下決定 --Stop asking "Have you decided?" 當(dāng)你的溝通對方需要時(shí)間來考慮一下方案時(shí)，千萬不要一直催促他“Hare you decided?”（你決定了沒有？)那樣，你不但干擾了他的思考，也可能激怒他。結(jié)果原本可能達(dá)成的協(xié)議或許就此泡湯了。
第22招 沉默是金" —Silence is golden 面對對方所提無法接受的提議，沉默是最有力的回答。這種無動(dòng)于衷所帶給溝通對手的壓力，遠(yuǎn)大于澆他一盆冷水。將所達(dá)成的協(xié)議逐一列入記錄—— Let＇s have the agreed items recorded.為了避免簽約時(shí)的爭執(zhí)或重新商議，交涉中達(dá)成協(xié)議的項(xiàng)目應(yīng)做成記錄，并在會(huì)議結(jié)束時(shí)傳閱。因此，每達(dá)成一項(xiàng)協(xié)議，要記得提醒對方“Let＇s have the agreed items recorded." 我們聲達(dá)成協(xié)議的項(xiàng)目記錄下來。）
第23招 過分吹牛，足以敗事 --Don＇t boast!
磋商者往往為了達(dá)成協(xié)議而向交涉對手做過份不實(shí)的吹噓。這種情形在向他人推銷產(chǎn)品時(shí)，尤其常見。顧客因聽信你的吹牛而購買產(chǎn)品，進(jìn)而造成損失，輕者不再與你打交道；嚴(yán)重的，恐怕還要告你欺詐，多劃不來！所以在向他人做“ We can give you a guarantee 100 years.”（我們可以給您一百年的保證。）這一類的承諾時(shí)，最好先斟酌一番
第24招 不浪費(fèi)溝通對手的時(shí)間 - ...then I＇ll drive you to the airport for your flight at 7:00. 在溝通開始以前，最好事先得知溝通對手的行程表，并盡量配合。當(dāng)你和客戶談好了一切細(xì)節(jié)以后，你對他說“I＇ll have my secretary type the contract for you to sign at once, then I＇ll drive you to the airport for your flight at 7:00. (我會(huì)讓我的秘書立刻將合同打好給您簽名，然后，我開車送您去機(jī)場搭七點(diǎn)鐘的飛機(jī)。)想必他一定會(huì)感激你的周到細(xì)心，因此也會(huì)采取合作的態(tài)度。
第25招 電子采購: 集約經(jīng)營的法寶! —internet is King 面對日趨頻繁的跨國公司全球采購，國內(nèi)許多企業(yè)缺乏與全球采購系統(tǒng)對接的經(jīng)驗(yàn)，不知該如何將產(chǎn)品通過全球采購平臺打入國際市場。去跟貼是一種友情 一種欣賞別人的善良外貿(mào)論壇的電子商務(wù)欄目選取合適的b2b站點(diǎn)
第26招 達(dá)到目地，立即離開 —I＇m glad to have met you, Mr. Lee. 如果協(xié)議達(dá)成，而你仍流連忘返，則有以下兩種危險(xiǎn)：溝通對手改變主意；或者你可能因松懈而目不擇言，說錯(cuò)了話。因此商議一完成，立即以 "I＇m glad to have met you, Mr. Lee."（李先生，很高興認(rèn)識您。）收場，告別離去
第27招 充滿信心地進(jìn)行溝通 —You can ask me any question. 任何有心溝通的人，都希望他的溝通對手是個(gè)舉足輕重的人物。讓對手認(rèn)為你是有決策力的人，最直接的方法便是一見面就告訴他“ You can ask me anyquestion．”（您可以問我任何問題。）如果你在對方面前處處顯得緊張兮兮，不是一直抽煙，就是不斷干咳，對方必定會(huì)懷疑他跟你之間的溝通效果。因此面對每一個(gè)溝通場合，一定要充滿信心
第28招 對溝通對手的專長與能力表示認(rèn)知 --I know you are good at …. 每個(gè)人都對自己的才能引以為榮。向你的溝通對手表示你認(rèn)知他的能力，并寄希望他有所表現(xiàn)：“I know you are good at handling difficult situations, and I believe I can count on you."（我知道你擅于處理棘手問題，并相信我可以依賴您。）相信他一定不愿意讓你失望。
第29招 以肯定的語氣，談?wù)搶κ值膯栴} —I believe our experts can give you helpful advice for the problem in your company.
當(dāng)對手正在為某個(gè)問題煩惱，而你正好能夠幫他忙，一句 "I believe our experts can give you helpful advice for the problem in your company." （我相信我們的專家能提供對貴公司問題有幫助的建議。）必能使他寬慰不已，立刻表現(xiàn)合作的態(tài)度，而你的溝通力也大大增加了。
每一封信函的往來，都是您跟收信人彼此之間的一次交流。人都是感性的，所以您需要在您的信函里體現(xiàn)感性的一面。然而很多人都有一種誤解，以為寫作商務(wù)信函就應(yīng)該用一種特殊的“生意腔”，于是把一封本來應(yīng)該是熱情而友好的信函寫得呆板而死氣沉沉。他們寧愿寫“Your letter has been received”，“Your complaint is being looked into”而不是“I have received your letter”或者“We are looking into your complaint”。
想象一下，如果您由于無法準(zhǔn)時(shí)交貨而在電話上跟您的合作伙伴表示歉意時(shí)，您會(huì)怎么說？我想您會(huì)說“I am sorry we cannot deliver the goods today”。既然在電話中您會(huì)這樣說，為什么在信件中要改成“It is regretted that goods cannot be delivered today”？放棄這種所謂的“生意腔”吧，讓您的信也象談話那樣簡單，自然，人性化。
在同一封信函里，不要使用多個(gè)相同含義的單詞。比如，您前面寫了“goods have been sent”，那后面再提到這件事時(shí)就不要再用其他單詞如“forward”“dispatch”等。因?yàn)檫@樣寫會(huì)誤導(dǎo)您的讀者無謂地去考慮這些詞之間是否另有含義。 當(dāng)涉及到數(shù)據(jù)或者具體的信息時(shí)，比如時(shí)間，地點(diǎn)，價(jià)格，貨號等等，盡可能做到精確。這樣會(huì)使交流的內(nèi)容更加清楚，更有助于加快事務(wù)的進(jìn)程。 請?jiān)卩]件中寫上對方公司的名稱，或者在信頭直接稱呼收件人的名字。這樣會(huì)讓對方知道這封郵件是專門給他的，而不是那種群發(fā)的通函，從而表示對此的重視。當(dāng)然，如果您無法確定收信人的名字，那就在稱呼一欄里寫“Dear Sirs” or “Dear Sir or Madam”
前面我們說過，商務(wù)信函不需要用華麗的詞句。根據(jù)西方的語言習(xí)慣，他們更愿意使用簡練而樸實(shí)的語言。所以當(dāng)我們跟西方人進(jìn)行商務(wù)溝通時(shí)，也要盡量避免華麗復(fù)雜的詞句。比如“We look forward to a bright and glorious future of cooperation”，就不如直接寫成“We hope to have the opportunity to work together with you in the future.”，這樣才更加符合西方人的語言習(xí)慣。
這一點(diǎn)是特別針對寫電子郵件的。也許很多人都沒有意識到，事實(shí)上，E-mail的標(biāo)題是很重要的一個(gè)部分，您的郵件給對方的第一個(gè)印象就是通過標(biāo)題來完成的。如果標(biāo)題沒有內(nèi)容，看起來象群發(fā)的垃圾郵件的話，很多買家就會(huì)直接刪除。比如這樣的標(biāo)題“How are you?” ，“Can we work together?”，建議您改成“Proposal: Bright Ideas Imports--Zhejiang Textile's Partnership Opportunity”或者“Introduction: Our Product Offerings for Bright Ideas Imports.”這樣您的郵件會(huì)顯得更加專業(yè)。
We have obtained your name and address from Internet. I will introuduce my selif to you,my name is navy zhang,i come from the famous plywood city-linyi,Shandong province,china.
We take this opportunity to write to you with a view to set up friend business relation with you.
We are a trading company dealing sepcially with the export of polywood.
We have been exporters of polywood for many years,if you want to know the more informaiton of plywood,pls look through our we site:
We are in a position to accept order to the customer's samples,in the customer's sample.
Request about the specification and package of the needed goods can be indicated particularly,or according to customer's requirement,we could send the sample to the new customer
In order to give you a general idea of various kinds of the plywood we are handling we are sending you under separate cover our latest catalogue for your reference.
Pls let us know immediatly if you are interested in our porudcts,we will send your our pirce list to you as so on as we receive your specific inquiry
In case you might to interested in a long-term business relationship with your company
Awaiting your early reply Best regards company name:xxxx website:xxxxxx address:xxxxxx contact person:xxxx Tel:xxxxxx email:xxxx skype:xxx MSN:xxx.
We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build business cooperation in the future
We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source
You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.
在寫郵件時(shí),開頭不要寫如何獲取客戶的聯(lián)系方式,因?yàn)樵谛畔l(fā)達(dá)的現(xiàn)代社會(huì),客戶不會(huì)關(guān)心你從哪得知的,他們關(guān)心的是他們的消費(fèi)者從哪里得知他們的聯(lián)系方式.在介紹自己公司時(shí),要說明自己公司的行業(yè)及產(chǎn)品,產(chǎn)品說品名即可,什么規(guī)格加工方式不要提,客戶沒耐心看完的.最好的開頭語是We have learned that you are dealing in...或you are a wholesaler and distributor of...然后再介紹自己的公司及產(chǎn)品.
其次,不要寫我們的公司的產(chǎn)品enjoy great populrity all over of the world,因?yàn)榭蛻粜睦锩靼?只要是給他們發(fā)郵件的供貨商不是傻子,不可能不吹噓自己的產(chǎn)品,至于真的好壞,他們并不知道.寫了浪費(fèi)時(shí)間.所以介紹完自己的公司及產(chǎn)品時(shí),要客戶知道你們產(chǎn)品的質(zhì)量和信譽(yù),而不直接表達(dá)出來是要一定的巧的.
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把不同人的意見歸納.....希望可以讓大家多借鑒一下..
澳大利亞總裁教你寫開發(fā)信
Hello XX，
You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.
I’m not sure if I can help you but I have a few suggestions re email marketing.
If you send emails to new companies I would include a list of customers that you currently export to in various countries
I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
