Effective IF You Do It Right外貿(mào)新手，外貿(mào)知識(shí),外貿(mào)英語(yǔ)，外貿(mào)報(bào)關(guān)，外貿(mào)單證，外貿(mào)報(bào)價(jià)，外貿(mào)英語(yǔ)，核銷退稅，物流貨代,j#^/t3x:D7w
There is a right way and a very wrong way to market your products by e-mail. First let's discuss the right way.
You should always have the person?s permission before you send them a sales e-mail message. The common question is "How can I ask them if I can contact them until I contact them?" Good question. Here's the answer.
Go through all the e-mails of prospective buyers that have contacted you in the past. Send each of them an e-mail asking if they would like to be on your "mailing list". Many of them will say yes. 外貿(mào)知識(shí)論壇9E)r;Z/Q4l+M0k
Secondly, there are e-mail address lists that you can buy. These are e-mail addresses of companies that might be interested in your product. But you should contact them first and ask for permission to send them a sales message.
The third way to get permission to send prospective buyers an e-mail is have them "opt-in" for your list. On your web site you will announce that you have periodic announcements of your products and if the viewer wants to get on (or opt in) the mailing list that they should contact you.外貿(mào)新手，外貿(mào)知識(shí),外貿(mào)英語(yǔ)，外貿(mào)報(bào)關(guān)，外貿(mào)單證，外貿(mào)報(bào)價(jià)，外貿(mào)英語(yǔ)，核銷退稅，物流貨代&|(K9X:\.E U$K
As an example, exporters who want to get on a mailing list of a free monthly newsletter offering advice and trends on marketing to the USA should go to www.americanimporters.org/pages/emailfor.html . 外貿(mào)新手，外貿(mào)知識(shí),外貿(mào)英語(yǔ)，外貿(mào)報(bào)關(guān)，外貿(mào)單證，外貿(mào)報(bào)價(jià)，外貿(mào)英語(yǔ)，核銷退稅，物流貨代.G8m8p)p)[
Also add to the list the e-mail addresses of people you meet at trade fairs and got letters from. Over time, you will have a very nice list of the e-mail addresses of prospective buyers who want to hear from you.
If you have a new product that you think the buyers might be interested in you can send a message to everyone on your list. Do not send too many messages however. One message every two or three months is enough. Less than this and they forget you. More than that and they thin you are sending too many.www.b2b138.com"c(f(b"D3m
Make the messages you send as interesting as possible. In addition to introducing your new product you should also include some interesting information. Buyers will read it if they think they will learn something. They may or may not read it if it is only a sales message.外貿(mào)知識(shí)論壇!I0z&I!u%J6l3A(p"[9x
Write your messages just like you would a sales letter. Use upper and lower case letters (not all capitals) and complete words (no abbreviations).
How NOT to do E-Mail Marketing
One thing that you do not want to do, never ever, is send a sales e-mail message to someone who has not asked for it. It is one of the worst things you can do. B2B99外貿(mào)知識(shí)論壇1|3`'w a9O,m#A8y.},_$S
It?s very tempting to do. You find the e-mail address of a company that might be interested in your product and you say to yourself, "I'll send them an e-mail. What do I have to lose?". The answer is that you have a lot to lose.www.b2b138.com!Z/|)Y-g2`+e4w)x(?
Sending a sales e-mail message to someone who did not ask for it called "SPAM". It is considered a very unprofessional and rude thing to do. SPAM messages are hated by everyone. It is the most offensive and at the same time least effective way to market on the internet.
In short, sending SPAM e-mail messages is not an effective way to sell your products. It?s a waste of your time and that of the person who gets your unwanted message.
But there is something even worse. Sending SPAM sales messages gives your company a very bad reputation. You become a "SPAMMER" and buyers around the world hate spammers.外貿(mào)知識(shí)論壇6h4T+F*_8z"w3C!m-J$F
It's this simple. Sending e-mail messages to buyers who have asked for it can be very effective. Sending SPAM e-mail message to people who have not asked for is ineffective and destroys your company's reputation. Please, don't send SPAM.外貿(mào)新手，外貿(mào)知識(shí),外貿(mào)英語(yǔ)，外貿(mào)報(bào)關(guān)，外貿(mào)單證，外貿(mào)報(bào)價(jià)，外貿(mào)英語(yǔ)，核銷退稅，物流貨代.k'v,z$E1g5r't6r
-Do's and Do nots of an E-Mail Message-外貿(mào)新手，外貿(mào)知識(shí),外貿(mào)英語(yǔ)，外貿(mào)報(bào)關(guān)，外貿(mào)單證，外貿(mào)報(bào)價(jià)，外貿(mào)英語(yǔ)，核銷退稅，物流貨代&T3{/h(d;K2e i%o3?
Do make sure you have permission to send that person the message.
Do make the message interesting.9s!G+z#S-_9k"~5Q8T
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Do have a message at the end of the message telling the buyer what to do if he/she does not want to get your messages anymore.
Do keep your e-mail message short. No one wants to read a long message. Give the highlights and direct the buyer to your web site for more details.外貿(mào)新手，外貿(mào)知識(shí),外貿(mào)英語(yǔ)，外貿(mào)報(bào)關(guān)，外貿(mào)單證，外貿(mào)報(bào)價(jià)，外貿(mào)英語(yǔ)，核銷退稅，物流貨代4}:B+v+D!t U:g
Do answer all e-mail messages in one business day or less.
Do use e-mail addresses that identify your company and the department. Examples are "export@goldentextile.com"
Don't ever, ever send SPAM.9@:H)j2{3`%S7H.n
外貿(mào)知識(shí)論壇2W"Y(~5~&k#h3H
Don't use all capital letters. It looks like you are shouting or yelling and is rude.
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Don't use abbreviations. It's considered lazy. Buyers do not like to do business with lazy people. The question is, if this exporter is so lazy that he writes "B. Rgds" instead of "Best Regards" is he also too lazy to make a good product?
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Don't use free e-mail addresses. They are not trusted. Examples are goldentextile@yahoo.com.外貿(mào)知識(shí)論壇8O9N*M#f*V,o3I;l
Don't make the sender guess where the e-mail is going. For example, with webmaster@goldentextile.com the message could be going anywhere in the company. Buyers like to know where the message is going. Always have specific addresses like "sales@goldentextile.com".
Don't use different colors and different font sizes on your message. It's considered childish and unprofessional. Use one size and all black.外貿(mào)知識(shí)論壇*p1P9|#p/k4c'm3r$O
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Don't use a colored background. Again, it's considered unprofessional. In addition, they can be hard to read. Always use a white background with black text.
Good, Tks!
study~ing more!
好長(zhǎng)~~
