A very good way to help minimize the effects of a poor economy is to increase the size of your customer base.
One of the easiest ways to do that is to enter into the realm of exporting.
Regardless of what you may think, exporting your goods to another country is no mythical, mysterious thing which is only something that large global businesses are capable of doing.
Nor do you have to worry about customers in a foreign country not buying from you because they don't know who you are.
If you can sell your product locally then your products will sell just as easily, sometimes even better, internationally.
Exporting your goods across international borders is no more difficult for the small business than it is for the Fortune 500 company.
In fact for you, the small business owner, it may be in many ways easier than for a large corporation, because you handle all the decisions yourself.
Another thing to keep in mind is that your business may have an easier time dealing with any customs regulations simply because it is smaller, and it is in the best interests of the government to facilitate the exporting of your products.
Depending upon the product you are interested in exporting, it might take only a single sheet of paper to make the customs agent happy. A simple form may suffice in handling all of your required paperwork for exporting your goods.
People in other countries are eager for your products. There are many places online, and at your local library, where you can discover the contact information for distributors, warehouses, manufacturers, and yes even customer lists, in the foreign country you are interested in exporting to.
The Internet makes it easier than ever before to conduct business internationally. You can easily and inexpensively communicate with potential agents, distributors, and advertisers, in any country you are going to export to.
You will always be able to find people in the country you wish to export your products to who will want to be a part of successfully importing your products to their country.
They are eager to work hard to maximize their own potential income, and in doing so, they will work hard to sell your products in their country, and therefore maximize your income.
If you have never before considered exporting, there's no better time than right now. So dip your toes into international waters, and expand your potential customer base to include the entire world.
