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買煙
Browse volume:150 | Reply:0 | Release time:2013-01-13 09:40:24
甲去買煙,煙29元,但他沒火柴,跟店員說:.“順便送一盒火柴吧?!钡陠T沒給
乙去買煙,煙29元,他也沒火柴,跟店員說:“便宜一毛吧?!弊詈螅眠@一毛買一盒火柴。
這是最簡單的
心理
邊際效應(yīng)。第一種:店主認為自己在一個商品上賺錢了,另外一個沒賺錢。賺錢感覺指數(shù)為1。第二種:店主認為兩個商品都賺錢了,賺錢指數(shù)為2。當然心理傾向第二種了。同樣,這種心理還表現(xiàn)在買一送一的花招上,顧客認為有一樣?xùn)|西不用付錢,就賺了,其實都是心理邊際效應(yīng)在作怪。
變換一種方式往往能起到意想不到的效果!通常很多事情換一種做法結(jié)果就不同了。
人生
道路上,改善心智模式和思維方式是很重要的。
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