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    易之家外貿(mào)SNS社區(qū) Tradesns foreign trade community
    當(dāng)前所在頁(yè)面位置: 首頁(yè) > 貿(mào)易博文 > 客戶提出的目標(biāo)價(jià)太低,怎么回復(fù)?
    客戶提出的目標(biāo)價(jià)太低,怎么回復(fù)?
    瀏覽量:3015 | 回復(fù):16 | 發(fā)布時(shí)間:2012-03-26 11:33:01

    基本上90%的客戶會(huì)有還價(jià)的要求,怎么面對(duì)客戶的還價(jià),我做了以下的接招總結(jié)。當(dāng)然在具體的業(yè)務(wù)操作中還要,具體問(wèn)題具體分析?。吹娜硕嗷氐娜松?,郁悶個(gè)個(gè)copy完就走)
    1
    以退為進(jìn):這個(gè)價(jià)格我們也能做,但是如果按這個(gè)價(jià)格做的話,質(zhì)量會(huì)有所下降,請(qǐng)客戶考慮!
    Example : we can also accept price at USD 200 .however , the quality will be lowed than the one I have introduced to you at price USD 220 .pls considerate it !
    Besides , I would like to tell you . we can even accept the price lower than USD 200 . it is another model XX. The offer of this model is USD 175 . Only adjudge from the appearance . they are very similar . but they are completely of quality . they difference between the two model are listed as following :

    the price difference is USD 20 . and we can supply you one year guarantee . So could you tell me what you and your customers should pay the super quality ? what is the result of the 20/360=????
    The reason why I have not introduce the products priced USD 175 originally is that I think the quality is the heart of the products . if your customer would like to do business with you is not depend on the price , just depend on the quality
    。
    if you can search a products of high quality , they will do not care too much about the price .

    第一步,明確告訴客戶我們也能做這個(gè)價(jià)格,但質(zhì)量會(huì)有所不同。

    第二步,如果可能推薦類似但價(jià)格比較低的產(chǎn)品。如果可能要比客戶的目標(biāo)價(jià)格低,至少是要等于。 第三步,讓他自己考慮選擇那一個(gè)產(chǎn)品。將兩個(gè)產(chǎn)品的不同之處羅列出來(lái)??梢詫⒉顑r(jià)除于產(chǎn)品的保質(zhì)期限,那樣會(huì)得到一個(gè)很小的數(shù)字,記得,這個(gè)數(shù)字讓客戶自己算,他會(huì)覺(jué)得和你在幾個(gè)美分上計(jì)較很可笑。

    第四步,解釋一下為什么以前沒(méi)有把那個(gè)低價(jià)格的產(chǎn)品介紹給他。盡量讓客戶感覺(jué)你是在為他的長(zhǎng)期生意著想。

    適用度:基本上對(duì)所有的客戶合適

    刺激:我們正在和你們國(guó)家的最大的該產(chǎn)品的進(jìn)口商合作.我們給他的也是這個(gè)價(jià)格

    Example : dear sir , we have already carefully considerated your counter-proposal . however , I am very regret that I can not accept your price . Actually , we have already exported many containers to xx . we have very good cooperation ship with XX company , which is one of the biggest importer of XX products .
    Now , this company import around X containers from us every month .

    you are our new customer , and your trial order is not very big . however , you share the same price with this company
    。

    I have enclosed the B/L copy of this company’s order , pls kindly check.
    so we hope that you can accept our last offer . I have enclosed the P/I for your confirmation again . pls kindly keep us informed if you have paid deposit payment , so that we can arrange production asap .
    分析:
    第一步,明確告訴客戶我們不能接受這個(gè)價(jià)格

    第二步,我們給某某公司的也是這個(gè)價(jià)格(確認(rèn)該公司確實(shí)比較大,至少要比還價(jià)的這家公司大)。他已經(jīng)買(mǎi)了很多貨了。而你是第一次買(mǎi),量也并不大(潛臺(tái)詞:我給你這個(gè)價(jià)格已經(jīng)夠?qū)Φ闷鹉懔?,你就別還了)。

    第三步,為使對(duì)方相信可以將該國(guó)大公司的提單COPY件,合同COPY件,或者是OEM的話,產(chǎn)品照片放在附件中。

    第四步,將合同付上要求確認(rèn)。
    適用度:該市場(chǎng)上已經(jīng)有比較大的客戶,有一定的局限
    h

    3
    哭窮:原材料上漲,退稅降低,利潤(rùn)本身已經(jīng)很低了
    ……
    Example: dear friend , we have already carefully considerated your counter-proposal . however , I am very regret that I can not accept your price .

    Actually , I have already given you the best offer , it leave us with only the smallest of margins . ­
    As you known , now the market is very competitive .
    the raw material of the XX products has been increased , I think you have already heard from other suppliers .

    2 the drawback of the XX products will be 11% instead original 13% . so it is we do not make concession , it is our government can not let us give you concession again .

    we hope that you can understand our situation clearly , and accept our best offer .

    分析:

    第一步,明確告訴客戶我們不能接受這個(gè)價(jià)格
    第二步,分析原因

    第三步,希望接受我們的最后報(bào)價(jià)

    適用度:價(jià)格確實(shí)已經(jīng)是不能再降了,有一定的局限

     

     

    關(guān) 注 (0
    評(píng) 論(16)
    分 享
    張麗

    不錯(cuò),寫(xiě)得很好,

    2012-03-29 14:18:02
    張麗

    不錯(cuò),寫(xiě)得很好,

    2012-03-29 14:17:19
    chenleo

    客戶能和你討價(jià),說(shuō)明你有戲了。

    2012-03-29 13:33:42
    YuSunny

    學(xué)習(xí)了,謝謝分享

    2012-03-29 11:32:02
    呂晴

    很實(shí)用啊,謝謝分享。

    2012-03-28 16:04:58
    葉翔天

    哭窮很受用

    2012-03-27 11:28:57
    Pheana

    很實(shí)用

    ?

    2012-03-27 11:12:48
    盧凱

    是的,一份價(jià)格一份質(zhì)量,看客人怎么去選擇。

    2012-03-27 10:43:28
    王宏亮

    主要還是看質(zhì)量

    2012-03-27 10:11:59
    shiraul

    Thanks for your sharing

    2012-03-27 10:07:58
    葉少琴

    It is great !!!

    2012-03-27 09:27:01
    沈成杰

    太好了

    2012-03-27 09:21:57
    劉芳青

    學(xué)習(xí)了

    2012-03-27 08:36:00
    劉芳青

    學(xué)習(xí)了

    2012-03-27 08:36:00
    laokim

    學(xué)習(xí),學(xué)習(xí),

    第一步,明確告訴客戶我們不能接受這個(gè)價(jià)格
    第二步,分析原因

    第三步,希望接受我們的最后報(bào)價(jià)

    適用度:價(jià)格確實(shí)已經(jīng)是不能再降了,有一定的局限

    2012-03-27 08:15:49
    朱捷

    不錯(cuò),學(xué)習(xí)了

    2012-03-26 17:41:11
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