怎樣寫開發(fā)信
第一段：簡明扼要的告訴客人我們?cè)鯓拥弥枨笮畔ⅲ詈檬且痪湓捑蚈K。
第二段：簡單扼要的告訴客人我們是該產(chǎn)品的專業(yè)生產(chǎn)商或供應(yīng)商，我們有上乘質(zhì)量及具有競爭力的價(jià)格?，F(xiàn)特別推薦我們的新產(chǎn)品，暢銷的一品種來給客人。最多不要超過兩句話。
????第三段：詳細(xì)地描述所推薦產(chǎn)品，越全面越好。通常是對(duì)產(chǎn)品品名，性能，材料，F(xiàn)OB/CIF價(jià)格，產(chǎn)品規(guī)格，包裝規(guī)格，技術(shù)參數(shù)，付款方式，生產(chǎn)時(shí)間，樣品提供情況等每一環(huán)節(jié)要做詳細(xì)介紹，但也不能太累贅。
????第四段：希望能夠得到客人的評(píng)價(jià)及回復(fù)，如有任何疑問，歡迎隨時(shí)溝通，我們便在第一時(shí)間給予客人的回復(fù)。最好是一句話。
????第五段：一句話，那就是我們公司的詳細(xì)聯(lián)系方式，最好含有公司的電子郵件地址，公司的網(wǎng)頁。方便客人更好回復(fù)及更多對(duì)我們的了解。
1.?簡單:你推廣信的語言一定要簡練,不要羅里羅嗦.因?yàn)楹芏嗤鈬倘藳]有多少耐心,如果你的第一封推廣信無比冗長用詞深?yuàn)W,他們根本不會(huì)讀下去,其結(jié)果是往往當(dāng)作垃圾郵件處理了.
2.?????專業(yè):在郵件中一定要表明你們是專業(yè)的公司,擁有專業(yè)的產(chǎn)品和專業(yè)的銷售及售后人員,你寫的郵件簡單并不是也要你一并把你的專業(yè)和基本的禮儀也省略掉了,在郵件的末尾一定要附上你詳細(xì)的聯(lián)系方式，包括你的姓名、職位、公司名、電話、傳真、E-mail地址、網(wǎng)址和公司地址等信息內(nèi)容，給對(duì)方一個(gè)很正規(guī)的印象.
3.?????恰當(dāng):恰當(dāng)其實(shí)是最不容易的!買家總希望和精通產(chǎn)品的人打交道，如果你在寫第一封推廣信時(shí)就錯(cuò)誤百出，一看就是外行，買家會(huì)認(rèn)為你不是真正的生產(chǎn)廠家，或者對(duì)產(chǎn)品并不熟悉，很可能就一去不回.這也是在文章開始我為什么會(huì)強(qiáng)調(diào)寫郵件前對(duì)客戶背景的了解和對(duì)客戶的分析的重要性,因?yàn)槿绻銓?duì)這個(gè)客戶一點(diǎn)都不了解,寫出的推廣信很可能就是言之無物.
4.?????清晰:一定要充分利用電子郵件傳遞圖片的優(yōu)勢(shì)，這樣更能說明問題，同時(shí)也可以降低成本,圖文并茂的效果會(huì)比單純語言喋喋不休來得更直接.另外,發(fā)出郵件之前，要仔細(xì)的再檢查一下，有無拼寫或語法錯(cuò)誤，盡量把可能給別人的不良印象減到最小.清晰明了才是一封成功的郵件.
另外還有一點(diǎn),在第一封推廣信發(fā)出后,不斷的細(xì)致跟蹤客戶也很重要,即使客戶現(xiàn)在沒有購買的意向,但是因?yàn)槟憬?jīng)常跟蹤往返,客戶會(huì)對(duì)你有很深的印象,一旦他有購買同類產(chǎn)品的需求會(huì)的一時(shí)間想到你,而且就算客戶沒有意向購買,他也會(huì)推薦給他的朋友.
1
Dear?Sirs,
???Through?FOB?Business?forum,we?get?your?email?address?that?you?are?in?the?market?for??metalwork.We?would?like?to?introduce?our?company?and?products,in?the?hope?of?establishing?business?relations?with?you.
???We?are?factory?specializing?in?the?manufacture?and?export?of?shoring?props,scaffolding,coupler?and?protect?hurdle??We?have?profuse?designs?with?series?quality?grade,?and?expressly,?our?price?is?very?competitive?because?we?are?manufactory,?we?are?the?source.
You?are?welcome?to?visit?our??website:www.u-me.hk.com? which?includes?our?company?profiles,? history?and?something?latest?designs.?
Should?any?of?these?items?be?of?interest?to?you,?please?let?us?know,?We?will?be?happy?to?give?you?details.
???
??As?a?very?active?manufactures,?we?develop?new?designs?nearly?every?month,?If?you?have?interest?in?it,?it`s?my?pleasure?to?offer?news?to?you?regular
Best?regard
2.
To?Purchase?Manager
From
Date?day,month?,year
Time?10:30?GMT
Subject
Dear?Sirs:
I?got?your?name?and?address?from?Internet?and?knew?you?are?one?of?the?largest?importers?in?XX,?which?is?within?the?scope?of?our?business.
Take?this?opportunity,?we?introduce?my?factory,?as?one?of?the?biggest?manufactures?of?XX?in?Hubei?province,?mainly?X?products.?We?export?large?quantity?to?xx,xx?and?xx?countries,?deal?to?high?quality?and?reasonable?price.?We?are?ready?to?refer?you?our?favourable?price?and?relative?samples,?for?quality?evaluation?and?marketing?activities.
Should?you?have?interest?of?items?mentioned?above??Kindly?let?us?know?by?return?mail.?For?getting?all?the?detailed?information,?you?are?invited?to?visit?our?web?site:?http:XXXXXX
Looking?forward?to?hearing?from?you?soon.
Best?regards.
Sincerely,Looking?for?your?reply
clerk?of?Sales?Department
Add:
Tel:+86
Fax:+86
Email:
Website：XXXXXX
3.
Dear?Sirs,
We?owe??your?name?and?address?to?the?Commercial??Counsellor's?Office?of?the?Swedish?Embassy?in?Beijing?who?have?informed?us?that?you?are?in?the?market?for?Textiles.
We?avail?ourselves?of?this?opportunity?to?approach??you?for?the?establishment?of?trade?relations?with?you.
We?are?a?state-operated?corporation,handling?both?the?import?and?export?of?Textiles.?In?order?to?acquaint?you?with?our?business?lines,we?enclose?a?copy?of?our?Export?List?covering?the?main?items?suppliable?at?present.
Should?any?of?the?items?be?of?interest?to?you,please?let?me?know.?We?shall?be?glad?to?give?you?our?lowest?quotations?upon?receipt?of?your?detailed?requirements.
In?our?trade?with?merchants?of?various?countries,we?always?adhere?to?the?principle?of?equality?and?mutual?benefit.?It?is?our?hope?to?promote,by?joint?efforts,both?trade?and?friendshp?to?our?mutual?advantage.
We?look?forward?to?receiving?your?enquiries?soon.
Yours?faithfully,
Encl.
4.
T......
FROM:......
SUBJECT:......
DATE:......
Dear?Sir,bsp;name?and?address?has?been?recommended
to?us?by?......?As?being?one?of?the?most?potential
importers?in?your?country,?and?we?take?the?liberty?to
write?you?with?the?earnest?desire?of?having?the?opportunity
to?enter?into?business?relation?with?you?.
We?are?one?of?the?leading?manufactures?of......
in?......,?Ascribed?to?our?excellent?quality?control?and
competitive?price,?our?products?have?won?a?good?reputation
both?at?home?and?abroad.
Enclosed?please?find?our?company?data?and?web?site
for?your?reference,?and?we?hope?you?will?find?some
items?interesting.We?shall?be?pleased?to?provide?you
our?best?prices?and?deliveries.?For?further
information?you?may?need,
please?let?us?know.
Your?courtesy?and?early?reply?will?be?appreciated.
Yours?Faithfully,
......President
5.
Dear?***
How?are?you?
We?are?pleased?to?get?to?know?that?you?are?presently?on?the?market?for?***
***
**********************
If?the?product?we?offered?above?is?some?different?from?what?you?require?actually,?kindly?inform?us?in?detail,?we?will?be?pleased?to?re-offer.
To?know?more?about?our?corporation,?kindly?visit?our?website:http://
Pls?kindly?check?and?revert?at?yr?earliest.?
6.Dear?Mr.?Jones:?#?]4?q6?m.?8?M8?U0?U
????We?understand?from?your?information?posted?on?Alibaba.com?that?you?are?in?the?market?for?textiles.?We?would?like?to?take?this?opportunity?to?introduce?our?company?and?products,?with?the?hope?that?we?may?work?with?Bright?Ideas?Imports?in?the?future.
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????We?are?a?joint?venture?specializing?in?the?manufacture?and?export?of?textiles.?We?have?enclosed?our?catalog,?which?introduces?our?company?in?detail?and?covers?the?main?products?we?supply?at?present.?You?may?also?visit?our?online?company?introduction?at?Http://xxxxxxxxxx.alibaba.com?which?includes?our?latest?product?line.?,?Z/?c:?O0?s??F,?^3?I8?z:?Z
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????Should?any?of?these?items?be?of?interest?to?you,?please?let?us?know.?We?will?be?happy?to?give?you?a?quotation?upon?receipt?of?your?detailed?requirements.
????We?look?forward?to?receiving?your?enquires?soon.?(?b;?{1?I3?@!?A+?v
????Sincerely,?6?R'?|.?`'?e9?O:?E+?G*?P%?[.?H
????John?Roberts/?|%?e#?{#?w5?
恩，借鑒一下。
這些我都用過，可是他們也沒回復(fù)，
