開發(fā)信的主題是我們開發(fā)信首要,也是吸引客人看你郵件的興趣點,寫的好,回復的多,客人當然也多咯。廢話不多說,現(xiàn)在我把我關于開發(fā)信的主題心得案例說一說;
大眾:
1.產(chǎn)品名+產(chǎn)品特色
Supplying High Quality and low price Chemical Raw Materials
2.公司自我介紹
High Quality Chemical Raw Materials Supplier
3.公司名+公司產(chǎn)品
BBC company /manufacturer of Home Depot
4.產(chǎn)品特色+原產(chǎn)地,
High Quality Chemical Raw Materials from China。
推薦:
1.如果你給知名的大買家供過貨,那就這樣寫:
Chemical Raw Materials /***'s supplier/Manufacturer!!!
(突出實力經(jīng)驗)
2. 寫出對方的名字或者公司名+產(chǎn)品名+自己公司名
ABC company/ Chemical Raw Materials/ BBC company
(一般有對方的公司名會更正式,閱讀率應該算是最高的,但是發(fā)信速度也是最慢的,而且最后留下自己的公司名加強對方記憶)
3. 寫出對方的名字或者公司名+產(chǎn)品名+一些搶眼的字眼
ABC company/ Chemical Raw Materials/ High Quality and low price
(搶眼的字眼不僅僅包括質量價格,太多人用了,可以對應你自己產(chǎn)品的賣點和你公司的優(yōu)勢,如證書,出口權,靈活的付款方式,交期準時,服務好等等。)
4.、如果是廣交會的開發(fā)信主題
對方公司名字+詢價的產(chǎn)品名稱規(guī)格等等+公司名
ABC company/ Chemical Silicone Raw Material DMC/ BBC company
4、加上Re有一種回復的感覺
產(chǎn)品名+寫出對方的名字或者公司名
RE:Chemicals contact/ ABC company
5. 對方公司網(wǎng)站標語
想給巴黎歐萊雅供材料:郵件標題是“你值得擁有
(這樣對方肯定會打開,開拓一下不僅僅是標語,公司明顯的,核心價值(core value),總裁致辭等等,也會吸引對方,也讓你的郵件獨一無二。)
對于自己的產(chǎn)品特色和公司優(yōu)勢可以從以下幾點下手:
1.強調新穎、設計、多種選擇:
Up to 5 new smart phone accessories released monthly
300-plus watches and clocks await you
Diversify your metal premium and souvenir offerings. We create up to 60 new
designs monthly
Promotional sports caps with special flaps to secure iPads
2、強調品質、給予安全感:
Promotional goods made using the latest production technology
Our items boast qualification rates of over 99%
Source our CE-, RoHS-, and FCC-marked items
Our toys meet CE, ASTM and CPSIA standards
Source our canned plants, completed with SGS-certified fertilizer
14-day warranties
SGS-tested privacy film for mobile devices
3、強調服務、速度:
Comprehensive multilingual services await you
Orders completed in as quick as one week
Your full-service provider for POP cardboard displays
Our US headquarters makes us experts in that market
Samples ready in 6 days
Your inquiries will be replied to within the hour. And samples can be finished
in just 1 day.
Free logo printing and large in-stock volumes
Provide your design or logo, and we’ll do the rest
4、客戶與業(yè)績證明:
$5 million worth of products exported last year
Up to 300,000 USB flash drives monthly
Coca-Cola, Nestle, Disney and Pepsi are among our distinguished clients
Shopping bags that sell well in over 30 countries and regions
Our products were used at the 2012 Summer Olympic Games
Industry giant trust us from start to finish
實際案例:
RE:motor contact/Vlokswager Group supplier / BBC company
Vlokswager Group supplier / BBC company
motor contact/BYD Auto supplier / BBC company
Re:AW: motor contact
(這些都是我客人打開最多的開發(fā)信主題,大家可以借鑒一下。)